Izzy Sheldon's A level Media

OK Go: Representation in Music Video   1. How are Ok Go representing themselves?  All three of the music videos that we watched were done very creatively so Ok Go are trying to portray their creative personalities through the use of colour and different camera shots such as stop motion.  All three of the videos link together as the band seem to have a routine that they preform that involves different objects or places. In the first video treadmills are used to create a dance routine, in the second video a park is use as well as a flash mob to preform for the video, and lastly in the third video, printers are used to create a background in which the band preforms in front of.  2. What Media Language is present in all three music videos giving them a unique identity? Think about the similarities between each video: Slow motion- They like to use slow motion in each of their videos, as well as stop motion as it adds a creative effect to the final video. ...

Explain how the political context in which newspapers are produced, influences their ownership and regulation. 1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press? The freedom of the press is important as it creates news stories that can be published without major problems with what coverage or content it includes; although, the government should have a limited control over this as some stories published by the press can be offensive or personal to people, therefore may result to legal action, so newspaper freedom of the press should be monitored and carefully covered so that the company does not get into trouble like the News of The World. It would benefit the public if the press was controlled to an extent but are still allowed to post whatever cont...

Exam question notes Freedom of Press- There are no restraints on the press, so they can put different opinions in the newspaper without the government being able to stop them if they are opinions that the government do not agree with. I believe that the government should have limited control over the media as if they had a strong control over the stories, then some that deserve to be written about, may not be allowed to be published. How are newspapers regulated?- Editors must follow the rules of the Editors code of Practice. Press Complaints Commission (PCC) Independent Press Standards Organisation   The press can influence who people vote for in elections as they can print very biased views for their readers to see. This can relate to the reception theory which states that people can be influenced by the messages that they read in the media. The Daily Mail is a right wing newspaper who mostly support the Conservative party. Example: The Guar...

Social and Participatory Media 1. Look at the Twitter feed for both The Guardian and The Daily Mail. Make a note of their follower numbers. Which is more popular and why do you think that might be? I believe that more people are likely to follow the Guardian as their readership is mainly younger than the Daily Mail, and younger people are more likely to use Twitter than older people. 2. Make a note of any branding used on the twitter feed, including any slogans. The Guardian uses the bio ' The need for independent journalism has never been greater. Become a Guardian supporter' which encourages the readers to help the newspaper buy supplying stories and information. The Daily Mail just has links in their bio, as they may presume that people viewing their twitter page will know what sort of newspaper they are already. 3. List the news items that are included on their feed and categorise them into news stories: economic, political, crime, international, environ...

Source A: Amnesty International Analyse how the creators of this advertisement have created meaning through the use of Media Language in this source, by comparing it to the Shelter advertising campaign. This advertisement symbolises the work that Amnesty International does by using the images to portray what they fight for. The peace sign is red which has connotations of danger and blood, which is a form of oxymoron as the hand gesture symbolises peace, whilst the colour of the hand shows what the hand is trying to protect people against.  The peace sign is supposed to be cutting through barbed wire, which symbolises war and violence, so the action of cutting through it with peace, shows that  Amnesty International's aims are to end violence for everyone. The  Amnesty International logo is big and at the bottom of the advert, as it could be said to be the beginning of the road to peace as it is underneath the peace gesture. The word  Internationa...

Analysing Shelter's Advertisements How have they used their actors in their images? They are used to show people that actual people are being affected by homelessness, as without the faces of the actors, the viewers may not be able to relate a face to the campaign, so may pay less attention. How have they directed their facial expression? They need to look convincingly upset so the dead straight facial expression helps to convey the pure emotions of the actors in the advert. This is intended to make the audience want to help. It could also be described as emotionless, as the 'homeless people' are so engrossed in their thoughts.  How have they been lit? The lighting is face on and quite intense so that the faces of the actors are really prominent. It is not that soft as the pictures are supposed to create an impact and be easily seen. For this reason the images of the actors are quite zoomed in with intense lighting to make the actors stand out, but a...

Analysing Lucozade's Advertisement How have they used font and layout to engage an audience? The font is bold and stands out so audiences are drawn to it, but also the fact that the font has a bright yellow background around it, it makes it easy to read and vibrant, so more people are likely to see it. How does the angle of the camera shot engage an audience. It looks as if Bale is addressing you individually as the camera shot is straight on. If Bale was facing another way, it would look as if he was merely addressing a random person, yet the straight on shot seems as if you are receiving his 'message' personally.   How does "In a different league" contribute to meaning? It suggests that as Bale drinks Lucozade, he is the amazing player that he is because of the product. This is suggesting to the audience that if you want to be as good as him, all you need to do is drink Lucozade. This is likely to sell more products,as the viewers of the ad...