Izzy Sheldon's A level Media

1) How did Disney successfully use  cross-media  promotion as part of The Jungle Book’s marketing campaign? They used social media platforms such as Facebook, Twitter and Instagram, but also had a Snapchat filter that potential audience members were able to use in which it would turn your face into that of the snake from the film. Disney also ran competitions for the film, which were promoted on social media and marketed the film whilst also gaining more audience members. The film also  had a Super Bowl ad placement and a 3D preview in auditoria before the Star Wars movie. 2) To what extent were  digital marketing  techniques vital to The Jungle Book’s box office success? To a great extent as the social media aspect of the promotion brought about a lot of buzz, and word of mouth is a traditional marketing technique which is very effective, and social media is basically the modern version of that traditional technique. Without the use of social media and the online competitions, the f

Video game advert- Call of Duty: Black Ops- There's a soldier in all of us Why this advert is effective: This advert features a battle scene containing different types of people shooting guns and acting as soldiers. The premise of this advert is that all the 'soldiers' are different types of people and this is effective as it is showing that there is not just one type of person who can play the game, and that it is there for all types of people. The advert also features famous basketball player Kobe Bryant and presenter Jimmy Kimmel which is effective as celebrities used in advertisements often give the product more publicity. Overall, this game is effective due to the relatable  actors, but also the celebrity endorsement which would help the advert to reach a further audience.

Production- Produced by Walt Disney Pictures, directed and co-produced by Jon Favreau, written by Justin Marks. Partly based on Disney's original version but also drew more of  Kipling's original books- darker tone. Live action Largest part of what is seen on screen is CGI. Favreau wanted the film to be part homage to the classic Disney films All animals and landscapes were created on computers, mostly by the British digital effects house MPC. The animals were in a realistic look, but not in a cute, cuddly cartoon style. To target older movie goers, as they were the target audience for the original. Humour would have been too broad for live action. Disney were quite open to  Favreau's new approach. In terms of structure and narrative they are completely different films. Went back to the structure of it and saw what Kipling did. Focuses on the images that you remember from the original. The snake was made into a female in the new film as there were only male

Production and Technology Released in 1967 by Walt Disney Productions. Created at Walt Disney Studios in California as it was cheaper for the company to use their own studios. Disney's animation studio had been responsible for developing many of the techniques and ways that became standard practices of traditional cel animation, pioneering the art of story-boarding and developing the use of the multi-plane to create an early 3D like effect. Disney's personal control of the whole studio affected all stages of production and distribution. Before the production of The Jungle Book, Disney streamlined the jobs in the companies, an example is that the story-man Bill Pete completed a job that was usually done by 40 people by himself. Cel Animation- Animation cel (mouths etc.) Hold cel (character 2) Hold cel (character 1) Background layer Jungle Book was the final film that Walt Disney worked on before his death. Disney became more personally involved in the film due