Analysing Lucozade's Advertisement

Analysing Lucozade's Advertisement


  • How have they used font and layout to engage an audience?
The font is bold and stands out so audiences are drawn to it, but also the fact that the font has a bright yellow background around it, it makes it easy to read and vibrant, so more people are likely to see it.
  • How does the angle of the camera shot engage an audience.
It looks as if Bale is addressing you individually as the camera shot is straight on. If Bale was facing another way, it would look as if he was merely addressing a random person, yet the straight on shot seems as if you are receiving his 'message' personally.  
  • How does "In a different league" contribute to meaning?
It suggests that as Bale drinks Lucozade, he is the amazing player that he is because of the product. This is suggesting to the audience that if you want to be as good as him, all you need to do is drink Lucozade. This is likely to sell more products,as the viewers of the advert will believe that they will be 'In a Different League' if they also drink Lucozade. 
  • The direction given by the photographer to Gareth Bale in the image.
He wants him to look stern and serious as if he is revealing his big secret to success. This would make the viewer feel privileged as they believe Bale if confiding in them, and trusting them to know makes him the the player that he is.
  • How have they used of lighting?
The lighting is very focused on Bale himself, as the editors want him to stand out so there is a circle of light that kind of surrounds Bale. The lighting is soft to compliment the bright background.
  • Why have they chosen blue for a background?
Blue has the connotations of coolness and re freshness, which may make the viewers of the advert want to buy it as they believe it will be refreshing.
  • How has the above factors contributed to representing their product?
The product is represented as if it will make your preform to the best of your ability, and also the colours used in the ad such as blue and yellow connotate that this product will give you energy and make you as good as Bale. These will be factors that will possibly make people want to buy the product.

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