Social and Participatory Media

Social and Participatory Media


1. Look at the Twitter feed for both The Guardian and The Daily Mail. Make a note of their follower numbers. Which is more popular and why do you think that might be?



I believe that more people are likely to follow the Guardian as their readership is mainly younger than the Daily Mail, and younger people are more likely to use Twitter than older people.
2. Make a note of any branding used on the twitter feed, including any slogans.
The Guardian uses the bio 'The need for independent journalism has never been greater. Become a Guardian supporter' which encourages the readers to help the newspaper buy supplying stories and information. The Daily Mail just has links in their bio, as they may presume that people viewing their twitter page will know what sort of newspaper they are already.
3. List the news items that are included on their feed and categorise them into news stories: economic, political, crime, international, environmental, celebrity and feature stories.
4. Pick example stories and look at how much interest the story has generated via the comments, retweets or favourites.
5. Think about the academic ideas we have been looking at in lessons and think about how you could apply these to these products and the reader participation they inspire.

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