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Showing posts from December, 2018
Are they playing a range of new music? Dua Lipa - younger target audience Are they supporting emerging artists - especially those from the UK? 'Top of the charts Tuesday' and a range of UK artists  Are they providing a platform for live music? Radio 1 live lounge Are they providing news, documentaries and advice campaigns to cover areas of relevance to young adults? Are they offering at least 2 major social action campaigns across daytime and online each year, together with a number of other initiatives? Charity - Children in need - Ethan - broadcast live Are they interacting with their audience and how? text number for audience to message in Audience interaction How are they appealing to all demographics within the 15-29 age group? How? Simplistic, brief 20 year old - interview - age group Brexit -  Liverpool - sport Rising fuel tax - age group drive 18-24 year old - social mobility - age group demographic