Izzy Sheldon's A level Media

Social and Participatory Media 1. Look at the Twitter feed for both The Guardian and The Daily Mail. Make a note of their follower numbers. Which is more popular and why do you think that might be? I believe that more people are likely to follow the Guardian as their readership is mainly younger than the Daily Mail, and younger people are more likely to use Twitter than older people. 2. Make a note of any branding used on the twitter feed, including any slogans. The Guardian uses the bio ' The need for independent journalism has never been greater. Become a Guardian supporter' which encourages the readers to help the newspaper buy supplying stories and information. The Daily Mail just has links in their bio, as they may presume that people viewing their twitter page will know what sort of newspaper they are already. 3. List the news items that are included on their feed and categorise them into news stories: economic, political, crime, international, environ...

Source A: Amnesty International Analyse how the creators of this advertisement have created meaning through the use of Media Language in this source, by comparing it to the Shelter advertising campaign. This advertisement symbolises the work that Amnesty International does by using the images to portray what they fight for. The peace sign is red which has connotations of danger and blood, which is a form of oxymoron as the hand gesture symbolises peace, whilst the colour of the hand shows what the hand is trying to protect people against.  The peace sign is supposed to be cutting through barbed wire, which symbolises war and violence, so the action of cutting through it with peace, shows that  Amnesty International's aims are to end violence for everyone. The  Amnesty International logo is big and at the bottom of the advert, as it could be said to be the beginning of the road to peace as it is underneath the peace gesture. The word  Internationa...

Analysing Shelter's Advertisements How have they used their actors in their images? They are used to show people that actual people are being affected by homelessness, as without the faces of the actors, the viewers may not be able to relate a face to the campaign, so may pay less attention. How have they directed their facial expression? They need to look convincingly upset so the dead straight facial expression helps to convey the pure emotions of the actors in the advert. This is intended to make the audience want to help. It could also be described as emotionless, as the 'homeless people' are so engrossed in their thoughts.  How have they been lit? The lighting is face on and quite intense so that the faces of the actors are really prominent. It is not that soft as the pictures are supposed to create an impact and be easily seen. For this reason the images of the actors are quite zoomed in with intense lighting to make the actors stand out, but a...

Analysing Lucozade's Advertisement How have they used font and layout to engage an audience? The font is bold and stands out so audiences are drawn to it, but also the fact that the font has a bright yellow background around it, it makes it easy to read and vibrant, so more people are likely to see it. How does the angle of the camera shot engage an audience. It looks as if Bale is addressing you individually as the camera shot is straight on. If Bale was facing another way, it would look as if he was merely addressing a random person, yet the straight on shot seems as if you are receiving his 'message' personally.   How does "In a different league" contribute to meaning? It suggests that as Bale drinks Lucozade, he is the amazing player that he is because of the product. This is suggesting to the audience that if you want to be as good as him, all you need to do is drink Lucozade. This is likely to sell more products,as the viewers of the ad...

Comparison of Massive Attack- Unfinished Sympathy to Radiohead- Burn the Witch  What are the songs about? Massive Attack's Unfinished Sympathy is about how someone is trying to leave a bad relationship, yet they feel like it is following them and won't leave them alone, where as Radiohead's Burn the Witch is about how you cannot trust people so have to be careful what you say and do. What message or messages do they convey to the audience? Unfinished Sympathy may put forward the message to the audience that you need to let go of what is holding you back, whether its your history or the present, whilst Burn the Witch is about how whatever you do or say can be used against you so you have to be careful in life. How have the artists been represented in their respective videos? In Unfinished Sympathy, the singer is shown to be walking down a street, and she is presented as slightly carefree as she forgets about her worries and carries on with life, yet in Burn the Wit...

The Paradise Papers story coverage On Monday 6th November, the main headlines covered leaked documents revealing the financial details of the super-rich. It outlined how many were allowed to keep money outside the UK in order to avoid paying tax. The Guardian- 'Queen's cash invested in controversial retailer accused of exploiting the poor .'  The words highlighted show how the Guardian uses negative language to portray their ideology of socialism. They believe that it was unfair of the rich to keep money through avoiding taxes, as the poorer people are paying their taxes for the NHS for example, which is low on funding, whilst these people are spending what could help the UK on private jets. This is how the Guardian portrays its ideology of socialism effectively.  If there was no free press, then the newspapers wouldn't be able to print stories like this which present figure heads in a negative light. Writ...

Advertising: Old Spice Analysis Who does the advertisement appeal to? How do you know this?   The advertisement is supposed to appeal to men who feel they are not manly. The fact that the man advertising the product is supposed to make men want to look like him, as he represents manliness, is a manipulative way of getting men to buy the product. Also the slogan, 'Smell like a man, man' obviously is trying to make the male audience think about how they want to be manly, so they are more likely to buy the product. The men may want to use Old Spice as their girlfriends/wives will want them to be like this man in the advert as well. This will put pressure on the men to buy the product. What parts of the poster contribute to engaging that audience? The horse is eye catching and makes the viewer drawn to the advertisement, yet also the background and the way the man is posing is unusual, so makes the advertisement different.  How is the product featured in the adverti...

Radiohead - Burn the Witch: Research How long have they been together? They formed in 1985, so have been together for 32 years. This is why they have been such a huge success, as their fans have been loyal to them, and their fan base has grown a lot since the band first formed. How would you categorise their music? On Wikipedia they are classed as:  Genres Art rock,  alternative rock,  progressive rock,  electronica  experimental rock How are they represented  in their promotional material (videos, photos etc)?  There are a lot of photos of them of when they were younger, but also of the band when now which shows how they have been around for a long time, so could be considered a classic band. The band obviously has a cult following so fans are loyal to them, but also music magazines like to write articles about Radiohead which are usually very complimentary. However, all their photos seem to be in black and white, a...

Unfinished Sympathy - Massive Attack: Analysis Mise En Scene  How is 'street life' represented in  Unfinished Sympathy - Massive Attack? - Camera shots / angles: The video is filmed in one continuous take as when the women is walking down the street, it is in the form of a tracking shot so you, the audience, feel as if you are walking down the street with her. If you were to have multiple shots, the audience would not feel as if they were walking down the street themselves, and by having the continuous take, it means the audience get to have a wide view of the different people who are on the street.   - Lighting: The lighting in the video is natural light, which is due to the fact that the video is supposed to convey a realistic setting, so if they had studio lights like there are in other music videos, they would look out of place. - Settings: The shops in the background are mainly independent and not chain shops, which shows the fact that some o...

Newspaper Ownership Lord Rothermere, is the chairman of Daily Mail and General Trust (DMGT), which owns newspapers including the Daily Mail, the Mail on Sunday and Metro.  His great-grandfather, Harold Sidney Harmsworth, set up the Daily Mail along with his brother in the late 19th Century and was made the first Viscount Rothermere in 1919. The Scott Trust Limited is the British company that owns Guardian Media Group and thus the Guardian and the Observer as well as various other media businesses in the UK. In 2008, it replaced the Scott Trust, which had owned the Guardian since 1936. The Independent is o wned by Evgeny Levedev via Independent Print Limited (he also owns Evening Standard Ltd.)  The Telegraph is  owned by The Barclay Brothers via The Telegraph Media Group. The Times is o wned by Rupert Murdoch via News Corps UK. Organizations founded:  Fox News, News Corporation, Sky UK . Rupert Murdoch also owns the ...

 Unfinished Sympathy - Massive Attack: Research - Who are they? Massive attack are an English trip hop group formed in 1988 in Bristol, consisting of Robert "3D" Del Naja, Grant "Daddy G" Marshall and formerly Andy "Mushroom" Vowles (Mush). - The album 'Blue Lines.'      Released  8 April 1991 No. Title 1. " Safe from Harm "  (featuring  Shara Nelson ) 2. "One Love"  (featuring  Horace Andy ) 3. "Blue Lines" 4. " Be Thankful for What You've Got "  (featuring Tony Bryan) 5. "Five Man Army"  (featuring Horace Andy) 6. " Unfinished Sympathy "  (featuring Shara Nelson) 7. " Daydreaming "  (featuring Shara Nelson) 8. "Lately"  (featuring Shara Nelson) 9. "Hymn of the Big Wheel"  (featuring Horace Andy &  Neneh Cherry ) - The song and video 'Unfinished Sympathy.' The thing that launched their career as a mainstrea...