Advertising: Old Spice Analysis

Advertising: Old Spice Analysis







  • Who does the advertisement appeal to? How do you know this? The advertisement is supposed to appeal to men who feel they are not manly. The fact that the man advertising the product is supposed to make men want to look like him, as he represents manliness, is a manipulative way of getting men to buy the product. Also the slogan, 'Smell like a man, man' obviously is trying to make the male audience think about how they want to be manly, so they are more likely to buy the product. The men may want to use Old Spice as their girlfriends/wives will want them to be like this man in the advert as well. This will put pressure on the men to buy the product.
  • What parts of the poster contribute to engaging that audience? The horse is eye catching and makes the viewer drawn to the advertisement, yet also the background and the way the man is posing is unusual, so makes the advertisement different. 
  • How is the product featured in the advertisement? The man  is presenting the product as if it is worth a lot as there are diamonds underneath it, but also because the man is holding it as if it is very special. 
  • How do all the parts of the poster campaign work together to sell their product? The product is portrayed through the background and the props, as if it will make your life better as you will be a real man.
  • How is the product represented by the makers of the advertisement? The product is meant to make even the weakest of men manly, and the fact that when the male audience are looking at the advertisement they want to be the man in the advertisement, shows that the product will make the men feel manly and powerful.

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