Are they playing a range of new music?
Dua Lipa - younger target audience


Are they supporting emerging artists - especially those from the UK?

'Top of the charts Tuesday' and a range of UK artists 

Are they providing a platform for live music?
Radio 1 live lounge

Are they providing news, documentaries and advice campaigns to cover areas of relevance to young adults?

Are they offering at least 2 major social action campaigns across daytime and online each year, together with a number of other initiatives?
Charity - Children in need - Ethan - broadcast live


Are they interacting with their audience and how?
text number for audience to message in
Audience interaction

How are they appealing to all demographics within the 15-29 age group? How?
Simplistic, brief
20 year old - interview - age group
Brexit - 
Liverpool - sport
Rising fuel tax - age group drive

18-24 year old - social mobility - age group demographic 

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