Video Game Advert

Video game advert-


Call of Duty: Black Ops- There's a soldier in all of us

Why this advert is effective:
This advert features a battle scene containing different types of people shooting guns and acting as soldiers. The premise of this advert is that all the 'soldiers' are different types of people and this is effective as it is showing that there is not just one type of person who can play the game, and that it is there for all types of people. The advert also features famous basketball player Kobe Bryant and presenter Jimmy Kimmel which is effective as celebrities used in advertisements often give the product more publicity. Overall, this game is effective due to the relatable actors, but also the celebrity endorsement which would help the advert to reach a further audience.


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