Dance music video conventions

Dua Lipa- New Rules

  • All females
  • Wearing short dressing gowns
  • Sat in position aimed at the male gaze
  • Colourful
  • Stereotypical picture of what girls do in their spare time- make up, gossip, relaxing.



  • Swimming pool
  • Colourful
  • Women posing
  • They are treated like objects as they immitate the statues 
  • Wearing bikinis, male gaze
  • Palm trees- exotic
  • All the girls are in revealing bikinis- male gaze
  • Bright colours
  • Deck chairs
  • Umbrellas- associated with the beach
  • High heels
  • Good weather


Sigala- Lullaby


  • Classic beach setting- lots of dance videos are set on beaches or in tropical locations.
  • Artist's brand at the beginining
  • good weather




  • Female dancer
  • dreamstate
  • out of place
  • bright coloured sporty outfit.




  • The woman is wearing a very cropped top which could be said to be conforming to the male gaze.
  • There is a big focus on actual dancing in this video.
  • The dancer stands out in the bright colour against a reletivley dull background.


Comments

Post a Comment

Popular posts from this blog

Final draft of Posters

Image
Final draft I have made these posters for my final draft. The first one has my model standing on a tree trunk looking into the distance. I have edited it in a way that makes the picture brighter and less dark, but if I was making this poster again, I would make sure that when I re shoot this picture l, you are able to see the clothes such as the t shirt more clearly. I would do this as the clothes are supposed to be the centre of the poster, so I need to make them be more of the focus. I would also have it so that she is at a right angle as the picture looks slightly odd because she is tilted slightly. The logo is in a different place in both the pictures, so I need to frame them better if I retook them so that there is continuity. The second poster is of my model in an archway of trees. I like the perspective and how the path follows upwards, and I believe that if I have my model more to the left, the path would flow nicely in the picture. I again made the picture brighter ...
Read more

The male gaze in Papa Roach- ...To Be Loved

Image
The male gaze in a music video of my choice- Papa Roach- ...To Be Loved      We can see in the music video, and the image below, that this video is aimed at a male audience as the Rock genre has generally more male listeners than female. Because of this, the video is focused on the lead singer, Jacoby Shaddix, with lots of girls, some of which wearing revealing outfits. Jacoby is used to represent a situation that men would like to relate to, so the male audience do this.  The singer Jacoby looks at the predominantly male audience as if to say, this is what you can be like if you live like me ( a rocker). The audience may look back at him with a sense of want or jealousy as that is the life they want to have. However, the female audience may be looking at the video with a sense of disgust as they know that that is a dream and not a reality, but also because the women in the video are dressed very scarcely, they may dislike the video because of ...
Read more

Stranger Things

Genre- 1. What are the formal codes and conventions of Long-Form TV Drama?   Dramatic narrative (storyline) Multiple sub-plots  Ensemble cast (each character – own storyline) Main plot is usually resolved within the season  High production value sound/emotive Expressive lighting techniques dependent on sub genre  Scheduled Prime Time.  2. How similar or different are the formal conventions used in Stran ger Things?  Stranger Things is a Netflix show so will not be on TV in the prime slots, which means that it is regularly available for fans to watch on demand, but also may encourage more people to buy a Netflix conscription as they have heard about the popular show an want to watch it for themselves, which they are only able to do through Netflix. Also, the main plot of Stranger Things is not solved within the season and is spread across multiple seasons. 3. How does this help to develop the genre and the way in which audiences respond (po...
Read more