Dance music video conventions

Dua Lipa- New Rules

  • All females
  • Wearing short dressing gowns
  • Sat in position aimed at the male gaze
  • Colourful
  • Stereotypical picture of what girls do in their spare time- make up, gossip, relaxing.



  • Swimming pool
  • Colourful
  • Women posing
  • They are treated like objects as they immitate the statues 
  • Wearing bikinis, male gaze
  • Palm trees- exotic





  • All the girls are in revealing bikinis- male gaze
  • Bright colours
  • Deck chairs
  • Umbrellas- associated with the beach
  • High heels
  • Good weather


Sigala- Lullaby


  • Classic beach setting- lots of dance videos are set on beaches or in tropical locations.
  • Artist's brand at the beginining
  • good weather




  • Female dancer
  • dreamstate
  • out of place
  • bright coloured sporty outfit.




  • The woman is wearing a very cropped top which could be said to be conforming to the male gaze.
  • There is a big focus on actual dancing in this video.
  • The dancer stands out in the bright colour against a reletivley dull background.


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