Media Language and Representations: Advertising and Marketing (Old Spice)

This Old Spice advert is part of their new campaign to attract a younger consumer as the brand has always been aimed at older men. They do this by using an actor/model who many men would like to look like, and many women would like to be with, so this poster is enticing to a younger audience as they feel as if they can relate to the campaign. They also use an imaginative setting, having the man act as a beach with sand, palm trees and sunbathers. The use of the bright colours also will entice a younger consumer market as they find the advert interesting to view and eye catching. The main focus is on the mans face, and his facial expression is suggestive of as if he knows best, and if he uses Old Spice then so should the men looking at this advert. The volcano on the models head can be inferred as if to say that the product is mind blowing in a way, but also shows the extravagance of the advertisement, and how the model who wears Old Spice can handle anything. This may make men want to buy the product, and women make their significant others buy the product as they want their men to be like this model. 

- Evaluate the effectiveness of their Media Language choices.
The placement of the bottles in the right bottom corner is clever as the red stands out in the picture, so other than the face of the model the bottles of the product are a main focus point. The text on this poster is used to make the viewer slightly amused as they have made up a fact and then told the viewer that it probably isn't true. By doing this they are using humor to sell their product as they realise that the audience are going to respond positively to that. Where they have placed the Old Spice logo, it draws attention as the font contrasts tot eh text above it. This means that people will notice it and know which brand this poster is for.