Clothing posters and Ethical clothing companies

Clothing posters

H&M- 

The backgrounds are both the same colour so that it links the two posters together, but also the use of the same model also creates a connection between the two advertisements. The dresses that are being modeled are both very bright which makes them prominent, yet the H&M logo in the bottom right contrasts well with the beige coloured background. They also put the price on the posters which suggests they are aiming their clothes at a target audience that has a low income.

Topshop-

The background of the Topshop adverts is a pink colour which is used to connect them together, as it creates something for viewers to associate them with. Also the Topshop logo is across the middle of the model, which makes it stand out. The models are both posing very casually, so it implies that Topshop has clothes that you can wear no matter the occasion. However, as the prices of the items are not on the poster, it may seem that the prices of the items are quite expensive, so their demographic could be someone with a higher income than people that buy clothes from H&M.

New Look-

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The New Look adverts have the backdrop of a 
forest which suggests that the clothes are classic and traditional. The models seem to be dressed in high end looking outfits which suggests that the brand are going for that expensive look. However, New Look is known for being reasonably priced, yet they have tried to make their brand look more high fashion in these posters. The branding in the poster is subtle as the brand is in white which does not stand out as much as it could have.

Everlane

Founded in 2010 by Michael Preysman, Everlane is boldly committed to ethical manufacturing. All of Everlane’s garments are made in factories that meet the most high quality standards – not only in terms of the clothes themselves, but also in how workers are treated. Everlane only partners with manufacturers that demonstrate a strong commitment to their workers’ welfare, a fact the company prides itself upon in its marketing material.

TOMS

TOMS was founded by Blake Mycoskie in 2006 following a trip to Argentina. During his visit, Mycoskie saw how people living in impoverished areas of Argentina had to live without shoes, a challenge that many of us likely give little thought. Inspired by his trip, Mycoskie decided to establish his company with giving in mind. The shoes he makes are completely vegan, and uses the money made to help people.

People Tree

Fair Trade puts people and the environment central to doing business. 

It recognizes, promotes and protects the cultural identity and traditional skills of small producers as reflected in their craft designs, food products and other related services.

People Tree is an active member of many Fair Trade, social justice and environmental networks.They are accredited by the WFTO, the Fairtrade foundation, and the Soil Association.  People Tree purchases the majority of its Fair Trade products from marginalized producer groups in the developing world. 

They also guarantee most of their purchasing is committed to the World Fair Trade Organization and Fair Trade standards.