The impact of technological change on newspapers

The impact of technological change on newspapers
The Independent
The Independent lets readers view basic details about stories that are on their website, yet as you scroll down to read further into the story, it has nothing else there.This is known as the paywall, where you are no longer able to read the stories, unless you pay for a subscription, to get more detailed articles. It says that if you want to view more of the story, then you can subscribe. This is the prices on the picture to the right, and their are lots of different options for subscriptions. Below the price list is a list of benefits that subscribers get which includes things like, the full stories of the day are downloaded onto your phone and you can access the older stories also. Then there are things like recipes and little extra additions, yet the main thing about the subscription is you get the full stories in greater detail.  


The Daily Mail
The Daily Mail does not seem to have a strong paywall, as the articles available on their website are in as much detail as those you are most likely to pay for. However, they do offer a subscription, yet it offers a range of things such as getting the newspaper for the next day the night before, and puzzles and games to play on the app. The articles could be in slightly more depth, yet the articles which are available for free are written in sufficient detail anyway. The premium subscription however involves a rewards club, and vouchers to collect a physical copy of the newspaper each day, as well as all the other benefits included in the other subscriptions available.   


The Guardian
The Guardian also provides in detail articles without making you subscribe to read more, yet their paywall appears in another fashion, as they write about needing support from their readers, and asking for donations. However there is a subscription option that allows you to access the articles on your phone and tablet, but you will also receive benefits like being able to read the articles offline, videos, and a 30 day archive of the older stories. These are things you would probably not get without a subscription, yet also the articles are likely to be in more detail to justify paying the subscription fee to get a few benefits, as not many people would want to pay $19.99 a month to get the same level of detail in their articles as you could for free.

 These newspapers will also gain income through advertising on their websites, which is why they are able to provide parts of the news stories for free, as the companies that they are advertising will pay for their ads to be put on these articles.

 Newspapers advertise their social media on their website, as when people follow them on social media like Twitter, they will get notifications of when the newspaper posts. This will give the newspaper the option of prompting their followers to buy the physical copy of their newspaper, or to subscribe to their online edition, which will give the newspaper revenue. 

 Shirky's End of Audience Theory
Videos from events are now not usually taken by the newspaper reporters themselves, but members of the public who upload first hand videos of breaking news like terrorist attacks etc. This means that the newspaper does not lose out on stories as they have no evidence, yet also means more people are likely to read their articles as they have interactive videos which are first hand. The people who take these videos usually put them on the internet for free, so newspapers like the Daily Mail and the Guardian, are able to take these videos and use them for their articles. This may mean that they gain more regular readers, as the audience may feel that the articles are more trust worthy if the videos are primary evidence, so may return to the newspaper as they trust the information, and also could result in more people subscribing to the online edition, which makes more money for the newspaper.

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