News: An Evolving Media Product

News: An Evolving Media Product

https://www.theguardian.com/uk

The Guardian makes its target readership clear, as the information they provide is usually unbiased which may also make their readers want to subscribe to the Guardian online and pay for the news, as they trust the newspaper to provide trustworthy information, which others which are free may not.

I believe the Guardian online is able to keep readers as well as readers of their print form, as they provide information that is well written, and also correct (usually) and most people might prefer having a physical newspaper because the age of the readers may mean that they find it hard to use the online editions.



http://www.dailymail.co.uk/ushome/index.html

Layout- The Daily Mail again uses categories to make finding the stories that their readers want a lot easier. This may entice readers to want to access the online version of the newspaper as there is more information available to them, a lot easier and also they can access stories from the archive. 

I believe that the readers of the Daily Mail (print and online), read it because the newspaper holds the same opinions as them, because the newspaper tends to have a biased view on many topics. This would mean that possibly that less people will buy the physical newspaper as the news is not unbiased, yet more people may read the online version as they may want to see more than one point of view for free, rather than paying for the printed copy.

The Daily Mail has a good online site, which is easy to navigate and find the stories you want, which may mean that readers of the online version are higher than those of the printed version. Because the Daily Mail does not offer subscription, they use adverts to create a profit. 

Overall, the main difference of printed newspapers and online editions, is that the online editions are a lot easier to navigate and usually give the reader more in depth information and analysis of the news story being covered. This may entice the reader to look at online newspapers rather than printed newspapers as they will get more information, but also many newspapers are free online. The way these newspapers still make a profit is through adverts on their websites, yet some newspapers like the Guardian online offer subscriptions in which you pay to get the news quicker.

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