The Jungle Book(2016): Homework Task
1) How did Disney successfully use cross-media promotion as part of The Jungle Book’s marketing campaign? They used social media platforms such as Facebook, Twitter and Instagram, but also had a Snapchat filter that potential audience members were able to use in which it would turn your face into that of the snake from the film. Disney also ran competitions for the film, which were promoted on social media and marketed the film whilst also gaining more audience members. The film also had a Super Bowl ad placement and a 3D preview in auditoria before the Star Wars movie. 2) To what extent were digital marketing techniques vital to The Jungle Book’s box office success? To a great extent as the social media aspect of the promotion brought about a lot of buzz, and word of mouth is a traditional marketing technique which is very effective, and social media is basically the modern version of that traditional technique. Without the use of social media and the on...