Izzy Sheldon's A level Media

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In the Gucci advert James Franco is used to promote the male fragrance because the people who made the advert knew that if a man saw the poster they would see that he was advertising it, they may want to buy it because they aspire to be like him. With the Pantene advert, they have used Selena Gomez because many women will look at her and think how when she is under a magnifying glass all the time, if the Pantene shampoo is good enough for her, it must be good enough for them.  In the Gucci advert, James is supposed to look sophisticated and suave, and they achieve this by having him in a tuxedo staring at the camera with a relatively  serious look on his face  as he is professional and rich. This again makes the viewer want to buy the product. In the Pantene advert, Selena Gomez has been directed to have a slight smile on her face as to make the viewer feel as is she is promoting the product in a good way directly to them (hence the eye contac...

• feminism • consumerism • celebrity culture • multiculturalism • changing attitudes to sexualities • postmodernism

The Daily Mirror has used a satirical image of Theresa May to make the point that she is ridiculous, because they wanted to use a picture which would reinforce the headline that they are using.   This is a misogynistic approach to a front page, as it does not focus on the political subject of this picture, but rather the idea that we should put women up against each other and judge their appearances. The focus of this front page is that the newspaper were speculating that May and Trump were involved romantically. Again, this is suggesting that May is more important as a woman who has to be in a relationship, rather than a politician. The Independent is presenting the prime minister in a good way by using this picture, but their headline is much more insulting. They have done this as they do not feel the need to use an unattractive picture to make their point.

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