H&M Close the Loop- Shot analysis
This shot is from a high angle to show how the younger people look up to the older lady because she is not afraid to wear things that socially people do not accept as easily. There are all dressed in quite posh clothes, which means this particular shot is aimed at higher class people, and showing that no matter how much money they have, they can still shop at H&M. The two younger people are below the older woman who is lying on a bed, and it represents many generations coming together, as it doesn't matter what age you are, you can still shop in H&M. The voice over says "Wear a short skirt after 40", and it is saying that again, age doesn't affect the clothes you are allowed to wear. This shot is at a low angle to show how this woman is superior as she is confident enough to go out into everyday life wearing whatever she wants. The fact that she is wearing all these out there clothes to a small corner shop shows that H&M wants people to be ...