Media Theories
Theories of media language: • Barthes will be relevant to any connotative analysis. • Neale will be relevant to any consideration of genre. • Levi-Strauss and Todorov will be relevant to any study of narrative. • Baudrillard will be relevant to any intertextual product. Theories of industries: • Curran and Seaton will be relevant to the ownership and control of any media industry studied. • Livingstone and Lund will be relevant to regulation. • Hesmondhalgh will be relevant to the study of any cultural industry. Theories of representation: • Hall will be relevant to any representation in which power operates or to exploring how representations may be contested. • Gauntlett will be relevant to any representations that offer complex and contradictory images. • Van Zoonen, hooks, and Butler will be relevant to any representation of gender (i.e. all representations of people), and hooks will be even more widely relevant to repre...