Radio 1 Breakfast Show- Audience
Categorisation • Audiences are categorised and measured by RAJAR (Radio Joint Audience Research), which is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio centre on behalf of the commercial sector. • The BBC aims to reflect a diverse young audience for Radio 1; its Service License 2016 says it should be: reflecting and representing the whole UK population. BBC Radio 1 should play a part in this purpose amongst its audience, particularly focusing on the diversity of young people in the UK today. Its presenter line-up, music and content should reflect the audience it is targeting. Reaching audiences People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom . Radio 1 is suffering because its core audience is tur...