Radio 1 Breakfast Show- Audience

Categorisation 

• Audiences are categorised and measured by RAJAR (Radio Joint Audience Research), which is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio centre on behalf of the commercial sector. 
• The BBC aims to reflect a diverse young audience for Radio 1; its Service License 2016 says it should be: reflecting and representing the whole UK population. BBC Radio 1 should play a part in this purpose amongst its audience, particularly focusing on the diversity of young people in the UK today. Its presenter line-up, music and content should reflect the audience it is targeting. 

Reaching audiences

People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom. Radio 1 is suffering because its core audience is turning away from live radio. This is largely thanks to the arrival of streaming services.

The Breakfast Show has been losing audience numbers year-on-year since Grimshaw took over (see above) but Grimshaw was brought in especially to develop larger audiences in its target range of 15-29 and shed the over 30s Targeting Specific Audiences. Radio 1’s controller Ben Cooper has argued that the station should not be judged solely on RAJAR figures. Although the show has the lowest figures since RAJAR began this reflects young people’s media habits.

Comments

Post a Comment

Popular posts from this blog

Final draft of Posters

Image
Final draft I have made these posters for my final draft. The first one has my model standing on a tree trunk looking into the distance. I have edited it in a way that makes the picture brighter and less dark, but if I was making this poster again, I would make sure that when I re shoot this picture l, you are able to see the clothes such as the t shirt more clearly. I would do this as the clothes are supposed to be the centre of the poster, so I need to make them be more of the focus. I would also have it so that she is at a right angle as the picture looks slightly odd because she is tilted slightly. The logo is in a different place in both the pictures, so I need to frame them better if I retook them so that there is continuity. The second poster is of my model in an archway of trees. I like the perspective and how the path follows upwards, and I believe that if I have my model more to the left, the path would flow nicely in the picture. I again made the picture brighter
Read more

Deutschland 83 audience profiling

•Demographic- The audience for Deutschland 83 is from ABC1 demographic as the audience would require an extent of background knowledge on the cold war, so would have to be relatively educated. •Psychographic- audiences of Deutschland 83 would enjoy similar shows in the genre of Deutschland 83 (Thriller, History, War, Drama) due to the niche topic. They may have an interest in historical dramas or foreign dramas. How does this affect: •The content of the text? This may result in the text being more intellectual and historically accurate as the producers target audience is most likely to have a basic understanding of the context of the series. •Advertising? Advertising will be done on TV possibly during the adverts of another TV drama that has a similar target audience to Deutschland 83.
Read more

The Guardian and The Daily Mail articles

Are they typical articles for each publication? Both newspapers tend to publish articles on politics regularly, The Guardian more than the Daily Mail, yet it is still common in both publications.  Who are the journalists? What can you find out about them? Marina Hyde wrote the article for The Guardian and she writes three columns a week  on current affairs, politics, celebrity and sport. Jack Doyle wrote The Daily Mail article and he is the associate editor for politics. How interactive are the articles? What hyperlinks feature in the copy? The Guardian has a large picture at the top referencing the inter-textual joke associated with the title of the article, and also has a video of Theresa May making an address. There are hyperlinks to The Guardian's social media at the bottom of the article also. The Daily Mail has a few different picture of political key figures as well as a video and also includes their social media links at the top. What other stories are lin
Read more