The Big Issue Essay

The Big Issue Essay


How does intertextuality create meaning in this source?

  • Use of Abba reference (Swedish pop group)
  • Use of Personality (Nicola Sturgeon, David Cameron, Boris Johnson and Nigel Farage.)
  • Use of images
  • Use of text

The use of Abba in this cover is used as the headline is 'The Winner Takes It All' which is a reference to an Abba song. Also the speech bubbles that are used are also lyrics from Abba songs, and they reflect the opinions on Brexit that each politician holds. For example, Nigel Farage wanted to leave the EU, so he is pictured singing 'Take a chan-chance' as he wants people to vote leave. David Cameron sings, 'Knowing me, knowing EU' which reflects the fact that he believes that the UK should stay in the EU, whilst also linking to the song 'Knowing Me Knowing You' by Abba. Nicola Sturgeon wants to hold a referendum for Scotland because they believe they should have the right to choose if they want to leave the EU rather than them being forced as they are a part of the UK. This is why she is singing, "Breaking up is never easy, I know." This suggests she is saying to England, that Scotland will leave the UK and will have the opportunity to chose whether or not they want to leave the EU. The references to the Abba songs on this front cover will make readers of the magazine laugh, but also will sell more copies as people will be able to understand Brexit more if it is more relatable. The images used make the cover amusing, so the viewers of the magazine are more likely to buy it as they find the fact that these serious politicians faces have been put over a picture of the band Abba. Also the fact that the images used of the politicians faces are very unflattering, makes the cover even more likeable. The text used is very bold to make it stand out, but the play on words of the headline, in the for of Abba lyrics again makes this effective as it will draw the reader in as the pun is amusing. The whole point of this cover is to exploit intertextuality for the amusement of the audience. This is more likely to sell more copies of the Big Issue as more people will want to read an article about the Brexit deal that does not take a biased opinion, but also makes jokes to keep the article light hearted. This way, it is more likely less people will be offended, as their opinions are not being critised.

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